Wow! What a left turn this takes.

If this isn't the greatest commercial ever, it's the worst. Or maybe it's just one of those situations where it's so bad, it's good.

At the very least, it sure takes you on a ride. Overall it's a good message to keep kids walking the straight and narrow, but "yikes" is the only word that comes to mind.

You have to hand it to the good people at Roller Kingdom because if a commercial is supposed to be memorable, this sure fits the bill.

But honestly... I never knew, "Prisons are filled with people who have never roller skated." (Even the girl who said this didn't look convinced.)

But so so bad... and yet... so so good.