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Iowa’s Favorite Halloween Candy Is…

Halloween is just around the corner, and the thoughts of tiny ghouls and goblins ringing your doorbell for their favorite treat come to mind. So, what is Iowa’s favorite Halloween candy? decided to get a closer look into the shopping and spending trends for the ghoulish holiday. surveyed over 1,000 U.S. consumers on all things Halloween, and broke the down data state-by-state. In addition, they also gathered Halloween Freebies and Deals you are sure to love.

Check out the Halloween data on Iowa below:

  • A majority of consumers in Iowa (58%) stated that their favorite Halloween candy is Reese’s Peanut Butter Cups, which follows the nation-wide response that put Reese’s in the top spot as well (at 32%). Iowans also hope to snag a few Kit Kats (31%) and Twix (19%) this holiday season as well.
  • Whether you are taking the kids out or hitting the streets to trick-or-treat yourself, Iowans can expect to see a lot of classic costumes (Witch, Mummy, Frankenstein, etc) this year, as 29% of respondents selected the classic theme as their go-to look this Halloween.
  • The majority of consumers in Iowa (64%) will be passing out candy/trick or treating on the night of October 31st, however, 3% plan to spend the night getting scared out of their minds at a haunted house.

To see all of their nation-wide data, you can visit their Halloween Shopping and Spending Blog Post.

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