Contact Us

5 Things We Expect After Carrie Underwood’s Record Label Change [Watch]

Carrie Underwood‘s announcement that she’s changing record label teams is big, but it’s fair to ask, “What does it mean?” Here are five things we expect to happen in the coming weeks, months and years.

There is precedent for major artists shifting mid-career. Tim McGraw‘s split from Curb Records to join Big Machine Label Group is at the forefront, but artists like Alan Jackson (Sony Nashville to Capitol), Garth Brooks (Capitol to multiple others) and Rascal Flatts (Lyric Street to Big Machine) also come to mind. Sometimes, the transition is smooth. Other times, there’s a long legal battle. There’s nothing to indicate that kind of drama here, but there are a few hints that Underwood’s course of doing business may change.

New music, new old music, new touring plans and new collaborators are all part of this list of things potentially on the horizon. Our speculation is based on familiar patterns, or — as is the case with No. 2 — our own dreams and whimsy.


New Music in 2017

Rick Diamond, Getty Images
Rick Diamond, Getty Images

It’s hard to imagine Underwood and her new record label partners at Universal Music Group (UMG) sitting out the rest of the year. There’s tremendous excitement and considerable money around this new record deal, and everyone is eager to pick the fruits of their hard work. A new single by summer and album by CMA day is a safe bet.


An International Focus

Carrie Shania Twain
Rick Diamond, Getty Images

A press release announcing Carrie Underwood’s new record label deal with UMG Nashville stressed the “worldwide” nature of the deal. She’s at a point where she can expand globally without losing fans in North America. Shania Twain (a UMG artist) made the same leap 15 years ago, making mistakes and finding success in ways that should pave the way for 34-year-old Underwood today.


Greatest Hits Album(s)

Carrie Underwood Live
Ethan Miller, Getty Images

When a label group like Sony Nashville loses a superstar like Carrie Underwood, there’s opportunity to repackage hits and album cuts in new ways for fans. Traditionally they own the rights to these songs — there could even be never-before-heard tracks that didn’t make an album for whatever reason. Expect Underwood’s time with Sony to have a long tail and possibly include a live album.


New Duet Opportunities

Chris Stapleton
Rick Diamond, Getty Images

Often releasing a single that includes an artist from another record label is a pain, and thus the best songs on an album stay there. “The Fighter,” Underwood’s duet with Keith Urban, was an exception. She also released “Heartbeat,” a song that featured UMG’s Sam Hunt. There are some great vocalists at her new record label. How badly would you love to hear an Underwood/Stapleton ballad? The road there is much smoother now.


CMA Change

Carrie Underwood Brad Paisley
Rick Diamond, Getty Images

Underwood has hosted the CMA Awards with label partner Brad Paisley for nine years, making it a nice win for them, America and Sony Music Nashville. Now that she’s playing for a different team, it’s fair to wonder if the arrangement will continue. Nothing has been said officially, making this final point pure speculation. But it’s speculation with cause.

Next: Every Carrie Underwood Single Ranked

Best of

Recommended For You

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for K-98.5 quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive K-98.5 contests, events, coupons, presales, and much more delivered to you for FREE.